社交媒体环境下档案信息服务SWOT分析及策略

社交媒体的快速发展及其在档案领域的大量应用,给档案信息服务带来巨大提升的同时也带来了风险。本文运用SWOT分析法,对社交媒体环境下的档案信息服务内、外部环境的优势、劣势、机遇和威胁进行分析,相互匹配,在此基础上进一步提出多种发展策略,旨在为推进档案信息服务提供参考。

The rapid development of social media and its large application in the field of ar- chives, bring a huge upgrade to archive informa- tion service but also bring the risk. In this paper, SWOT analysis is used to analyze and match the advantages, disadvantages, opportunities and threats of the internal and external environment in the social media environment. On this basis, different development strategies are proposed to promote the archives information service for reference.