面向“互联网+”时代的仙居杨梅营销模式研究

Marketing Mode of Waxberry in Xianju for "Internet Plus"

杨梅是浙江仙居的传统产业,在"互联网+"时代背景下,农产品市场竞争日趋激烈,转变产业营销模式、扩大市场份额尤为重要。通过分析仙居杨梅线下、线上以及线上与线下相结合的特色营销模式,针对仙居杨梅产业发展中存在的硬件设施和技术条件不够完善、品牌效应不足、专业人员匮乏等问题,提出保证杨梅品质、发挥政府主导作用、发展体验式经济、培养互联网人才的具体思路。

Waxberry is a traditional industry in Xianju of Zhejiang province, under the background of ＂Internet plus＂, the competition of agricultural market is becoming increasingly sharp, thus changing the industry marketing mode and expanding the market share are particularly important. By analyzing the characteristic marketing modes of offline, online, combination of offline and online, aiming at the problems existed in waxberry industry such as imperfect hardware facilities and technical conditions, insufficient brand effect and lack of professional personnel, the authors put forward the specific ideas for ensuring the waxberry quality, playing the government＇s leading role, developing experiential economy and training internet talent.