澳大利亚牛肉安全、品质控制技术和销售策略及对我国牛肉工业的启示

Enlightenment of beef safety and quality control technology and marketing strategy in Australian to Chinese beef industry

澳大利亚是世界上畜牧业最为发达的国家之一,本文深入剖析了澳大利亚牛肉产业的发展历程、现状和遇到的问题,系统总结了牛肉生产过程中的食品安全和食用品质控制措施,以及澳大利亚牛肉工业和政府为将澳大利亚牛肉推向世界市场所采用的方法手段。通过总结牛肉产业发达国家的成功经验、牛肉安全、品质控制技术和销售策略,为我国牛肉产业发展提供思路,保证我国牛肉产业的可持续发展。

Australia is one of the most developed countries in animal husbandry in the world. In this paper, the development history, current situation and encountered problems of the Australian beef industry were analyzed, and the food safety and eating quality control measures in the beef production were systematically summarized, as well as the strategies that Australian beef industrial and the government employed to promote the Australian beef to the global market were presented. Summarizing the successful experiences, safety and quality and marketing strategy of beef industry in Australia to provide ideas for the development of Chinese beef industry,and analyzed the problems that Australia beef industry encountered,to plan well for the possible problems that our Chinese beef industry may meet, and so to ensure the Chinese beef industry get a sustainable development.