创意产业集群价值网络模块化研究

Research into Modularity of Value Network in Creative Industries Clusters

近年来,我国创意产业蓬勃发展,并呈现出明显的集群化趋势。在创意产业集群内,创意企业以不同的业务模块形式分工协作,并以各自的核心能力为联系纽带展开模块化合作,形成一种新的基于模块化的企业价值网络系统。运用扎根理论的方法探索创意产业集群价值网络模块的具体结构,通过选取艺术展演类、广告传媒类、影视动漫类、艺术设计类、咨询策划类、内容服务类、生活创意类7大类重点行业进行分析,构建出创意产业集群价值网络模块结构。

The creative industries have been booming in China in recent years, displaying a trend of clusters, In the creative industries clusters, the creative enterprises divide the work by means of different business modules, and then ＇carry out a modularized cooperation with their respective core abilities as the connection bond. which result in a new system of enterprise value network based on the modularity, Adopting the grounded theory methodology, this paper explores the concrete structure of value network modules in the creative industries clusters. Analyzing seven key industries of art exhibitions, advertising media, film and animation, art design, consulting and plan, content service as well as living creation, the study aims to construct a modular structure of value network for the creative industries clusters.