基于进化博弈的共享经济信任研究

信任是影响共享经济发展的关键。本文基于进化博弈理论,以乘坐出租车为例构建共享经济信任博弈模型,研究无信任保障与有信任保障的共享经济交易,通过动态复制方程对比分析博弈双方信任比例的稳定状态及其演化趋势。研究发现,信任是实现共享经济交易双方均能获益的基础,共享经济依赖社会信任基础同时催生社会信任,只有具有信任保障机制的共享经济模式才能促使有限理性的博弈双方通过学习最终选择信任策略并完成交易。最后,本文提出共享经济发展中提升信任的对策和建议,包括信息披露促进初始信任、完善监管评价机制、把握用户联系尺度及建立"共享经济价值观"。

Trust is vital to the development of shared economy. Giving an example in taking taxi, evolutionary game theory is used to study the shared economic transactions between traditional and trustful model; the steady state and the evolution trend of trust proportion between the two parties are analyzed by dynamic replication equation. Results indicate that trust is the basis for benefiting both sides of the shared economy, the shared economy depends on the basis of social trust and expedites social trust, and the shared economic model with trust protection mechanism makes the limited rational game parties learn to choose the trust strategy ultimately and complete the transaction. The four major recommendations for trust promotion in the shared economy are put forward, including facilitating initial trust with information disclosure, improving the regulatory evaluation mechanism, grasping the extent for communication with users and establishing the values of shared economy.