摘要
原来的跨境电商,用户是一小撮喜欢海外品牌、喜欢品质保障,喜欢高性价比海淘的相对小众,做这个生意的多是一些垂直的电商创业团队,更多取代的是海外代购的角色。这一年多来,平台型电商纷纷杀入跨境买买买,用户也从喜欢海淘的相对小众,变成多数的“大众”。在跨境电商的赛道上奔跑的创业团队,正在突破舒适区,开始挑战各自的短板。比如网易考拉,以更好的用户体验为出发点,加大对货品品质、品类丰富度、
For the original cross-border E-commerce, the users are handful like foreign brands, like quality, not so many people care about the relatively low cost. This kind of business is operated by vertical entrepreneurial teams to replace the overseas purchasing agency. During this year, platform type E-commerce began to be involved into the cross-border buying business, users also developed from small groups to "popular". In the cross-border e-commerce running path, the entrepreneurial teams are pushing comfort zone, began to challenge their own disadvantages.
