摘要
传统的包装设计是把包装作为一个独立层面,从形式美的角度进行功能研究,大部分的包装功能都是设计者的凭空想象。这个时代,消费者强调"用户体验",我们将其引入到包装设计中,让包装体现出互动感、趣味感、参与感和人性化。包装与产品密不可分,牵涉到产品就会联想到用户需求,强调用户体验的交互式包装设计就应运而生了。
The traditional packaging design is the packaging as an independent level, from the perspective of functional beauty, most of the packaging functions are designers of the imagination.This era, consumers emphasize ＂user experience＂, we will be involved in the packaging design, packaging reflects the sense of interaction, fun, sense of participation and humanization.Packaging and products are inseparable, involving the product will be associated with user needs, emphasizing the user experience of interactive packaging design came into being.
关键词
包装设计
交互理念
情感体验
package design
interaction concept
emotional experience
