新媒介视野下的博物馆文创产业研究——以两岸故宫博物院为例

Research on the Museum Cultural Creative Industry under the New Media Perspective, Taking the Cross-strait Palace Museum as an Example

文章通过对博物馆文化创意产业进行概念性阐述,并以两岸故宫博物院为例,分别对其文化展示与文创产品进行新媒介视野下的案例研究分析,进而探索出当代博物馆文创产业的发展方向应以"人"作为主导进行设计,从而强化大众对博物馆文化的兴趣。

The purpose of this paper is to expound the concept of museum cultural and creative industries, and taking the cross-strait Palace Museums as an example, cultural display and cultural creative products for case study and analysis under the new media perspective. Then explore the contemporary museum cultural creative industry development direction should take ＂people＂ as the leading design, thereby strengthening the public interest in the museum culture.