融合文化与互联网文化产业商业模式创新

Convergence Culture and the Innovation of Business Model in the Internet Cultural Industries

文化变迁可作为思考媒介技术(互联网)与产业发展(商业模式创新)二者关系的连接中介,这也是文化产业发展中文化逻辑、技术逻辑和经济逻辑统一发展的必然要求。融合文化是对互联网时代文化变迁的一种范式描述,是产业发展特别是商业模式创新的重要参照。融合文化的本质在于文化消费者与生产者的权力结构发生变化,在文化消费层面表现为个性化、社会化、生产化和跨媒体化四个趋势。在此背景下,文化产业价值创造、价值获取以及核心竞争力也相应发生变化。融合文化的扩张使得文化产业呈现个性化和中心化并存的发展趋势,如何因势利导以营造良好的产业生态是互联网文化产业商业模式创新中的重要议题。

Cultural transition can serve as the intermediary of thinking about the relationship between media technology(internet)and industrial development(innovation of business model),which is also the inevitable requirement that cultural logic,technological logic and economic logic is unified in the development of cultural industries.Convergence culture is a paradigm description of the cultural transition in the internet age,which is an important reference for the industrial development,especially for the innovation of business model.The essence of convergence culture lies in the change of the power structure between cultural consumers and producers,and the four trends that cultural consumption becomes personalized,socialized,productive,cross-mediated.In this context,value creation,profit acquisition and core competitiveness in cultural industries also changes accordingly.The expansion of convergence culture makes the emergence of personalized and centralized development trend in the cultural industries.How to create a good industrial ecology is an important topic in the innovation of business model in the internet culture industries.