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绿色营销中影响消费者的因素及企业对策分析——以食品行业为例 被引量:3

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摘要 文章从消费者的视角对影响绿色营销的显著因素进行实证研究。选取发展较好、受关注程度较高且与消费者生活息息相关的食品行业为例,通过问卷调查对部分消费者的购买意愿及因素进行统计和描述性分析,得出内外部影响因素,进而分析绿色食品企业在价格、渠道、宣传、沟通、包装、品牌等方面可采取的有效营销策略。
作者 陈梦真
出处 《中国市场》 2017年第34期99-101,共3页 China Market
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