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消费者类型与厂商的决策博弈 被引量:1

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摘要 信息网络技术与电子商务的发展增加了信息量,提高了信息易得性,消费者行为也因此而日益复杂,企业在经营过程中机遇与挑战并存。以此为背景,企业在策略制定中如何有效考虑消费者行为因素成为本文研究重点。文章将策略消费者行为置于报童定价与订货决策中加以考虑,研究了策略消费者对产品价格与订货量决策的影响。
出处 《商业经济研究》 北大核心 2017年第23期53-55,共3页 Journal of Commercial Economics
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