大数据环境下云南农产品精准营销的对策研究

Research on Precision Marketing Strategy of Yunnan Agricultural Products under the Condition of Big Data

大数据环境下,大数据的方法与理念能为云南农产品的精准营销提供较好的途径与工具。回顾了大数据环境下农产品的精准营销的文献情况及现状,从多个方面分析云南农产品的营销现状,以Zabin、Brebach的4R法则作为理论基础,结合云南农产品的营销现状及特性,采用大数据已有的相关技术及方法,在4R的4个方面上对云南农产品精准营销提出了对应的对策建议。

Under the condition of big data,the method and idea of big data can provide a better way for the precision marketing of agricultural products of Yunnan.This paper reviews the literature and status quo of precision marketing of agricultural products under the big data environment,analysis of the marketing situation of Yunnan agricultural products from many aspects,use Zabin,Brebach 4 Rlaw as the theoretical basis,combined with the current marketing situation and characteristics of Yunnan agricultural products use big data's technologies and methods,put forward some countermeasures and suggestions to the Yunnan agricultural products marketing in four aspects of 4 R.