海南省旅游产业语言国际化建设现状及对策分析

An Analysis of the Current Situation and Countermeasures of Language Internationalization of Tourism Industry in Hainan Province

基于海南提升国际旅游岛建设的国际化水平的现实课题,对海南旅游产业国际化,特别是语言国际化水平建设,从政府媒体、景区、酒店网站三个角度进行调查分析,发现旅游产业的语言国际化在语言基本界面建设和网站设计理念、管理维护两个方面都存在较多不足,并提出网站建设的话语建构策略。在此基础上,对海南旅游产业语言国际化提出政府统一思路、行业统一标准、统一考核,并以旅游业为依托大力发展语言服务助力国际化提升的策略。

Based on the practical issues to enhance the international level of international tourism island,the level of Language Internationalization is analyzed from three aspects:Government media,scenic,hotel website,and the following shortcomings in Language translation and website construction,management,maintenance is mentioned.The Strategy of Discourse construction is proposed.In the end,we make recommendations on Language Internationalization of Tourism Industry in Hainan Province:Unify thinking,Uniform standards,rely on the tourism industry to develop language services.