基于游客体验偏好的旅游度假区游憩价值研究——以珠海长隆海洋王国为例

Study of the recreational value of tourist resorts based on tourist experience preference:Take Zhuhai Chimelong Ocean Kingdom as an example

以游客视角研究旅游度假区的价值是目前十分必要的。文章以2014年新兴的度假区珠海长隆海洋王国为案例地,采用现场观察、个人访谈以及问卷调查获得研究数据,通过描述性统计、相关系数分析和回归分析,对游憩价值进行了评估。发现旅游度假区游客更加注重体验感受,游客体验偏好受到景点质量因素影响,共包括五种偏好:"摆脱平常工作乏味,获得不一样环境体验""体验良好服务,获得尊重感""放松身心转换心情""体验刺激,满足猎奇心理""增进家庭亲情,朋友感情";在景点质量因素方面游客更看重度假区服务水平和主题文化。以游客一年内度假旅游次数为因变量,影响游客体验偏好的景点质量因素和人口统计因素为自变量,建立需求函数模型,并以时间机会成本是否纳入旅行成本计算分情况,以此基础计算每人每次消费者剩余,得出游憩价值分别为5084元(含时间机会成本)和4985元(不含时间机会成本)。

It is extremely essential to study the value of tourist resort from the perspective of tourists. Based on the case of Zhuhai Chiemglong Ocean Kingdom in 2014,the research data were obtained by field observation,personal interview and questionnaire. The recreational value was evaluated by descriptive statistics,correlation coefficient analysis and regression analysis. It is found that tourists to the resort pay more attention to experience,tourists＇ experience preferences are affected by the quality of scenic spots,including a total of five preferences： ＂get rid of the ordinary work tediousness,get different environmental experience＂,＂experience good service,get a sense of respect,＂＂relax and change blue mood＂,＂experience stimulation,and meet the adventure psychology＂,＂ enhance family＇s affection,the affections for friends＂; in the aspect of scenic spot quality factors,tourists pay more attention to the standard of service in resort area and theme culture. The demand function model is established by taking the number of tourist trips within a year as the dependent variable,taking the scenic spot quality factors and the demographic factors influencing the visitors＇ preference as the independent variable,and making an analysis of whether the opportunity cost of time being included into the travel cost calculation. On the basis of it,every time each consumer＇s surplus of the recreational value is $ 5084（ including time opportunity cost） and $ 4985（ excluding time opportunity cost）.