基于旅游者评价的世界遗产地旅游廊道研究——以云南丽江为例

A Study on Tourist Corridors of World Heritage Sites Based on Tourist Evaluation-a Case Study of Yunnan,Lijiang

本文以丽江市内及周边旅游廊道作为研究对象,从旅游者角度对其进行评价,结果显示:旅游者对丽江旅游廊道各方面的实际评价总体在"满意"以下;旅游者对丽江周边旅游廊道"便利程度"的预期评价显著高于实际评价;旅游者对丽江旅游廊道"审美景观"的实际评价显著高于其他方面。提出完善丽江旅游廊道的建议:完善旅游廊道的游憩服务设施,完善旅游公共交通,拓展景区周边的路网密度等。

By now, most of the studies on tourism corridors have been conducted at the macro scale across regions and at the micro scale in the local, and there are still few researches at tourism destination scale, especially the study of tourist corridors in the world heritage sites. Accordingly, this paper takes Lijiang city and its surrounding tourist corridor as the research object and evaluates it from the perspective of tourists, The results show that, the overall tourists assessment of the Lijiang tourism corridor is below ＂satisf^tion＂ ; the tourist expectation evaluation of the ＂convenience＂ of the tourism corridor around Lijiang is significantly higher than the actual e- valuation; the actual evaluation of the ＂aesthetic landscape＂ of tourists is significantly higher than that of other aspects. Finally, some suggestions are put forward to improve the tourist corridor in Lijiang, including the recreational facilities of tourist corridors, perfecting the public transport of tourism, and expanding the density of the road network around the scenic spots.