超市商品促销策略分析研究——以济南章丘大润发超市为例

Analysis and Study of Supermarket Merchandise Promotion Strategy——Take Jinan Zhangqiu RT-MART as an Example

文章以商品本身所具有的特点为切入点,根据消费者在购买商品时的行为特点和心理特点,研究如何选择促销工具才能达到更好的促销效果。主要围绕促销在超市中的表现形式及各种促销策略在超市中的运用,分析其利弊,提出整改措施。旨在研究促销对企业经营的重要性,以正确地运用促销策略,扩大产品销售,增强企业的竞争能力。

This article is subject to the goods itself with the characteristics as the breakthrough point, according to the behavior of consumers in the purchase of goods characteristics and psychological characteristics, it studying how to choose the promotion tools to achieve better promotion effect. It mainly focuses on the promotion of the performance in the supermarket, various promotion strategies in the supermarket use, analyses its advantages and disadvantages, proposes rectification measures. It aims to study the importance of sales promotion to enterprise operation, to correctly use promotion strategy, expand product sales and enhance the competitiveness of enterprises.