产品的设计推广与管理

PROMOTION AND MANAGEMENT OF PRODUCT DESIGN

本文通过介绍国外设计推广许多组织机构如设计博览会、设计大赛上所体现的设计管理信息,研究其设计管理中创造性的设计活动、创意的组织文化。以及在设计推广中设计管理行之有效的好办法并运用到产品设计推广中去。与此同时,与国外的相比较国内的设计推广活动的现状及在设计管理上存在哪些问题,针对这些问题提出设计推广与管理中可实施,具有操作性的建议措施,以供更多的设计管理者交流学习。

The article introduces the design management information of many organizations,such as design exposition and design competition,and studies the creative design activities and creative organizational culture in their design management. As well as in the design promotion,the design management effective effective method,and applies in the product design promotion. At the same time,the status quo and compared domestic and foreign design promotion activities which exist in the design management,aiming at these problems it proposes design promotion and management,suggestions and measures with operation,for more design managers to exchange learning.