运用罗杰·弗莱的形式主义美术批评方法分析广告影像

APPLYING ROGER FRY'S FORMALISM OF ART CRITICISM TO ANALYZE ADVERTISING IMAGES

本文旨在介绍广告影像设计中所需要的视觉语言,通过运用罗杰·弗莱的形式主义美术批评方法对广告影像的分析,来传达绘画技巧,图形图像的处理能力,以及逐渐探索中高科技运用在广告设计中的不同表现形式。

This article aims to introduce the required commercial AD script in the design of visual language,Applying Roger Fry＇s Formalism Of Art Criticism the analysis of Advertising Images,to convey the painting skills,processing ability of graphic image,and the High-tech use by gradually explore in advertising design of different forms.