新媒体技术下的中文字体艺术设计研究——以中文字体设计“图像流”为视角

THE ART DESIGN OF CHINESE FONTS UNDER THE NEW MEDIA TECHNOLOGY——THIS ARTICLE FOCUSES ON THE “IMAGE FLOW” OF THE CHINESE FONT DESIGN

新媒体技术下中文字体视觉突破二维的线性走向三维动态、虚拟的图像模式,数字流媒体支撑的中文字体设计"图像流",既是一种动画字体和流动字体,以运动的、音乐的、虚拟的中文字体图像表现形式,新媒体技术彻底改变了字体设计观念,无疑影响着字体艺术设计方法与呈现。由于这些内容至今还没有系统理论研究成果,其实践设计作品还没有进行创作经验总结,分析探讨新媒体技术下的中文字体艺术设计,为我们进一步研究字体设计提供素材。

Under the new media technology,Chinese font visual breakthrough of two-dimensional linear to three-dimensional dynamic,virtual image mode,digital streaming media support the Chinese font ＂image flow＂,it＇s a animation and mobile fonts,The form of expression can be presented like sports,music,virtual text images.The new media technology completely changed the concept of font design,they will undoubtedly affect the methods of Chinese font art design and visual presentation. As the content has not yet systematically theoretical results,the lack of creative experience of their works summary,We can get some materials for our further research through the analysis of the Chinese font design in the new media technology.