动漫吉祥物对城市形象建构与形象传播的意义

The Significance of Cartoon Mascot for the Construction and Communication of City Image

动漫吉祥物的设计,对城市的文化、历史以及经济面貌、城市定位等具有重要的作用,对城市形象的建构与形象的传播更具积极的意义。因此,在做动漫吉祥物的设计过程中,一定要遵循对城市内在的"内质"把握,坚持文化、历史信息优先,并以城市所特有的个性特质融入于现代的动漫视觉设计中,而使得设计紧扣城市文化,城市文化被设计所建构和传播的两者相辅相成、互为影响的双重意义。

The design of the cartoon mascot has an important effect on the city＇s culture, history, economic appearance and urban positioning, and a positive significance for the construction and communication of city image. Therefore, during the design process of cartoon mascot, it is necessary to follow the essence of the city, insist on the priority of culture and historical information, and integrate the unique features of the city into the modern cartoon visual design, in order to achieve the mutual supplement and influence between the city culture and design.