微视频用于非正式学习的优劣分析及推进策略

Analysis on the Advantages and Disadvantages of Micro-Video for Informal Learning and Strategy of Promotion

微视频以短、快、精的特点迎合了网络时代学习者个性化学习的需求,促进了非正式学习方式的发展。分析了微视频用于非正式学习的优势和劣势,优势为微视频主题广泛、观看灵活、寓教于乐、激发兴趣、短小精悍、便于传播、兼具情境性和交互性等;劣势为微视频质量参差不齐、感染力不强、互动性不足。提出了微视频用于非正式学习的推进策略,即合理利用教学设计思想、遵循影视艺术语言编辑原则、引入屏内互动理念、创设微视频开发标准和搜索平台等。

The characteristics of micro-video of being short, fast and refined meet the needs of online learners and promote the development of informal learning methods. Having analyzed the advantages and disadvantages of micro-video on informal learning, the author identified the advantages of micro-videos includes wide topics, flexible watching, edutainment, interest inspired, short and pithy, easy spreading, contextual interactivity etc. Micro-videos are also defect with differences in quality, deficiency in inspiration and insufficiency in intercativity. This paper put forward strategies to promote micro-video on informal learning, that is, the rational use of teaching design, following the compile principles of media and art , introducing the concept of inter-screen interaction, creating development criteria and searching platform of micro-video.