电子商务下传统零售业的现状分析及发展策略研究

Research on the Current Situation and Development Strategy of Traditional Retail Industry under E-commerce

随着互联网的普及,电子商务平台的广泛建立从根本上改变了人们的购物方式,传统零售业在这一趋势的影响下面临着巨大的困境。如何针对传统零售业现有处境,如何充分借鉴电商模式的优势,挖掘其对于传统零售业的机遇所在,从而构建一个符合传统零售业发展的商业模式,推动其在电子商务背景下的可持续健康发展。本文从传统零售现状进行分析,力图找出传统零售业实现自我创新,自我转型的发展策略。

With the popularization of the Internet and the extensive establishment of e-commerce platform,people＇s shopping patterns have been fundamentally changed.The traditional retail industry is facing a huge predicament under the influence of this trend.How to fully understand the advantages of the E-commerce model for the current situation of the traditional retail industry and find out its opportunities for the traditional retail business so as to build a business model that is in line with the traditional retail business and promote its sustainable development in the e-commerce context healthy growth is an important issue.This article analyzes the current situation of traditional retail,tries hard to find out the development strategy that the traditional retail industry realizes self-innovation and self-transformation.