跨文化视域下的海南旅游目的地发展

The Development of Hainan Tourism Destination from the Perspective of Intercultural Communication

改革开放30年来,随着GDP水平的不断提升,人均可支配收入不断上升,旅游需求得到了有效释放,旅游目的地的文化也受到了一定冲击,尤其境外游客对旅游目的地原生文化的冲击,要避免文化冲突,实现旅游目的地文化的可持续发展。

Since the reform and opening up,with the continuous improvement of GDP level,the per capita disposable income has risen continuously,the demand for tourism has been effectively released,and the culture of the tourist destination has also been a certain impact,especially the impact of foreign tourists on the native culture of tourist destinations.Therefore,it is necessary to avoid cultural conflicts and achieve the sustainable development of tourism destination culture.