浅析实体经济顺应网络消费的对策

On the Countermeasures of the Real Economy'Adaptation to Network Consumption

随着互联网时代的到来,网络购物凭借其方便、价格低廉等优势已逐渐成为消费的主要方式,同时淘宝等电商及微商平台的兴起极大地推动了网络经济的蓬勃发展,实体经济受到网络购物的极大冲击。在此背景下,实体经济需结合互联网精神与思维,寻求突破。通过深入探讨互联网消费的优势,结合网络购物对实体经济的影响,提出当前实体经济结合自身优势顺应网络消费的策略,为实体经济发展提供参考。

With the advent of the internet era,online shopping with its convenience,low price and other advantages has gradually become the main way of people＇s consumption. The rise of Taobao,other business platforms andthe Wechat merchant platform has greatly promoted the vigorous development of the network economy,harassingthe development of the real economy. Under the current background,the real economy needs to combine the internet spirit and thinking to seek a breakthrough. This paper explores the impact of internet shopping on the realeconomy by discussing the advantages of internet consumption,and finally puts forward that the current real economy combined with its own advantages should adapt to the network consumption strategy,forming a view topromoteits development.