丽江体育休闲产业发展现状及对策研究

Research on the Current Situation and Countermeasures of Sports Leisure Industry Development in Lijiang

采用文献资料、访谈等研究方法对丽江体育休闲产业发展现状进行分析,理清存在的问题,提出以旅游业带动体育休闲产业及政府、企业、高校共同促进丽江体育休闲产业发展的对策.

After an analysis of the current situation and the existing problems of sports leisure industry development in Lijiang based on the literature materials and interviews,it is put forward that the government,the enterprises and the universities should make a joint effort and make a full play of the tourism to promote the development of sports leisure industry in Lijiang.