山地度假旅游目的地竞争力评价指标及模型研究——以湖南大围山为例

Research on evaluation index and model of mountain resort tourism destination competitiveness

构建科学合理的评价指标体系和评价模型,准确评价山地度假旅游目的地的竞争力的强弱,有利于促进旅游产业的健康、快速发展。在综合分析国内外相关文献的基础上,采用德尔菲法确定了山地度假旅游目的地竞争力评价体系。对专家问卷采用层次分析法计算出评价指标体系各层指标的权重,构建了山地度假旅游目的地竞争力评价模型,并制定了山地度假旅游目的地竞争力的总体评价等级。文章以湖南大围山为具体研究对象,对其各要素指标进行测度和调查,根据山地度假旅游目的地竞争力评价模型,计算出大围山旅游目的地竞争力评价得分,根据分析结果提出以充分挖掘利用资源优势、加大旅游设施建设、加强对目的地的管理等途径来提高大围山山地度假旅游目的地竞争力。

It is necessary to construct a scientific and reasonable evaluation index system andevaluation model to evaluate the competitiveness of the mountain resort destination accurately and topromote the healthy and rapid development of the tourism industry. On the basis of the comprehensiveanalysis of domestic and foreign literature, the paper uses Delphy Fa to determine the competitivenessevaluation system. Based on the questionnaire used AHP to calculate the weights of evaluation index systemof each index, constructed the evaluation of mountain tourism destination competitiveness model, and madean overall evaluation of mountain tourism destination, the level of competitiveness. This paper takes HunanDawei Mountain as the research object, measure and survey of the various factors through the evaluation ofmountain tourism destination competitiveness model, calculate the Dawei Mountain Tourism DestinationCompetitiveness Evaluation score. Finally, according to the analysis results, the paper puts forward someways to improve the competitiveness of the Dawei Mountain resort, such as fully excavating and utilizing theadvantages of resources, strengthening the construction of tourist facilities and strengthening the managementof the destination.