摘要
目前高校学报微信公众平台的内容总体上是以学术文章为主体的公共内容,较难在微传播渠道获得令人满意的推广效果。在这种情况下,高校学报需要根据微文化微阅读的特征来发展微信公众平台,调整公众号内容建设思路,在保持学术水准的基础上,增加丰富的个人内容和个性化内容来与公共内容形成互补,为读者带来更加丰富的微阅读体验。
At present, the content of the WeChat public platform for university journals as a whole is akind of public content which is based on the academic articles, and it is difficult to obtain a satisfactorypromotion effect in the micro channel. In this case, university journals should develop the WeChat publicplatform according to the characteristics of micro cultural and micro reading, adjust the way of contentconstruction, increase as much as personal content and personalized content to supplement the publiccontent while maintaining academic standards, in order to bring richer micro reading experience for readers.
出处
《淮南师范学院学报》
2017年第5期141-144,共4页
Journal of Huainan Normal University
关键词
高校学报
微信公众平台
内容建设
公共内容
个人内容
university journals
WeChat public platform
content construction
public content
personal content
