健康中国视域下提升城市居民体育消费力的研究

Study on Promoting Urban Residents' Sports Consumption from the Perspective of Healthy China

体育消费力是通过后天获得的,并受微观和宏观方面的影响。提升城市居民体育消费力主要从消费主体、消费客体和消费环境入手。现在全民健身上升为一种国家战略,外部环境为提升城市居民的消费力提供了可能。可以通过深化收入分配制度改革、提高居民收入水平、增加闲暇时间、壮大中产阶层等措施来培养广而优的体育消费主体。同时,创造健康又和谐的体育消费环境,注重体育消费教育与引导,并建立体育消费场所的国家标准。

Sports consumption ability is acquired and affected by micro and macro factors. To improve sports consumption ability of urban residents,we could start from three aspects of consumers,consumption objects and consumption environment. Now national fitness has risen to be a national strategy,and the external environment has provided the possibility to enhance the consumption ability of urban residents. We could cultivate more and better sports consumers through deepening the reform of income distribution system,improving the level of residents＇ income,increasing their leisure time and making the number of middle class grow. Meanwhile,we should create a healthy and harmonious sports consumption environment,pay attention to sports consumption education and guidance,and establish national standards for sports consumption places.