《电子商务实务》课程“复合式”教学改革探究

Research on the "Combined Type" Teaching Reform of E-commerce Practice

在高职电子商务专业人才培养方案中,《电子商务实务》是专业入门核心课程,对新生的专业认同起着重要的作用。文章在分析了《电子商务实务》课程教学问题的基础上,学习借鉴复合式教学体系,从教学时空复合、教学与实践复合、教学主体复合和多种教学理念复合四个方面,探讨运用在线开放课程、模拟实训平台、企业观摩、社会实践等多元化教学手段,助力《电子商务实务》教改目标的实现。

In the training program of Electronic Commerce major in higher vocational colleges, E-commerce Practice is the core curriculum, playing an important role in students＇ professional identity. Based on the analysis of the problems in teaching practice of E-commerce Practice, the paper applies compound teaching system, combining teaching space, teaching practice, teaching subjects and a variety of teaching ideas to explore the use of online open courses, simulation training platform, enterprise observation, social practice and other diversified teaching methods, realizing the goals of E-commerce Practice teaching reform.