2Chris Sietsema.Planning Your Content Marketing: Bricks vs. Feathers [EB/OL].http ://www.convinceandcouvert.com/s ocial-media-strategy/planning-your-content--marketing-bricks-vs- feathers/, 2012.
3Pulizzi J.& Barrett N.Get content,get customers:Turn prospects into buyers with content marketing [M].New York : McGlw.Hill, 2009.
4Pamela Vaughm.8 Questions to Evaluate if That New So- cial Netnvork is Worth Your Company's Time[EB/OL].http: //blog.hubspot.com/blog/tabid/6307/bid/33213/8-Question s-to-Eva|uate-if-That-New-Social-Network-is-Worth- Your-Company-s-Time.aspx., 2012.
5Ettenson R.,Conrado E, and Knowles J. Rethinki ng the 4 P' s[J].Havard Business Reviews, 2013-01.
6Senic N.Eftictive content strategy guided by the SAVE framework[EB/OL].http ://www.zemanta.com/blog/conten t-strategy-guided-save framework/, 2013.
7Tanton S. What is valuable content? The key to producing valuable content that sticks[EB/OL].http ://www.zemanta.co m/blog/producingvaluable-content/, 2013.
8Nguyen Quoc Binh. Content marketing: S 6 ng t?o trong khu?n kh?[EB/OL].http://nguyenquocbinh.com/2013/ 01/ content-marketing-sang-tao-trong-khuonkho/ , 2013.ht ://us.cision.com/content-marketing-ebook/index.asp?rid= FB79EC39-03EF-E211 -AF09-005056BA0091 &utm sourc e=convinceandconvert&utm medium=otherpaid&uma cam- paign= eb_cm&utm_content=display, 2( )13.
9Jason Falls.KNOWING YOUR. AUDIENCE IS KEY TO ANY MARKETING SUCCESS[EB/OL].http://www. meialmediaexplorer.com/social-media-research-2/knowing your-audience-is-key-to-any-marketing-success/#,2013.
10R.ob D.Young.Who Uses Search Engines? 92% of Adult U.S. Internet Users [Study] [EB/OL].http://searchenginewatc h.com/article/2101282/Who-Users-Search-Engines-92-of -Adult-U.S.-Internet-Users-Smdy, 2011.
