基于感性工学的服装菱形纹结构参数分析

Parameters analysis of clothing diamond pattern structure based on Kansei engineering

对服装菱形纹样参数进行定量化分析.根据感性工学基本原理及方法,筛选30种不同角度、不同纹样宽度的菱形纹针织服装和6对感性评价形容词,以18~25岁的消费群体为调查对象,运用统计软件对调查数据进行统计分析,获取菱形纹设计参数与感性词语间的关联性.得到受试者对不同样本间差异性的感性评价,以及可以量化、直观地反映出菱形纹设计元素与感性心理之间关系的象限分析.旨在为设计师提供不同类型消费者的设计参数,设计出适合市场需求的菱形纹服装,提高品牌对消费者的吸引力.

Quantitatively analysis of the clothing diamond pattern′s parameters was carried out.According to Kansei engineering theory,30 kinds of different angle and density of diamond pattern knitwear and 6pairs of perceptual evaluation adjectives are selected,taking 18~25years old of consumers as the tester,and then the survey data was collected and analyzed by statistical software,so the correlation between diamond pattern design parameters and Kansei words can be founded.The testers′perceptual images evaluation on the different diamond pattern and the quadrant analysis of the relationship between diamond pattern design elements and perceptual psychology are obtained by the research.It can be a reference for designer to design a suitable garment for different types of consumers.Meanwhile,it is helpful for increasing the attraction fashion brand towards the consumers.