电影海报《飘》的多模态话语分析

The Multimodal Discourse Analysis of the Movie Poster "Gone with the Wind"

观众阅读电影海报的过程,实际上是解码一种包括图像、文字、色彩等符号要素的多模态话语的过程。系统功能多模态话语分析的提出为更好地理解、阐释电影海报的意义提供了强有力的理论框架。以多模态话语分析理论为依托,电影《飘》的海报为研究对象,从再现意义、互动意义、构成意义三个方面探讨电影海报中图像、色彩、语言等多种模态如何共同作用,传递信息,吸引观众的注意。

The process of audience reading the movie poster is actually a process of decoding a multi - modal discourse that includes image, text, color and other symbolic elements. The analysis of the multimodal discourse of the system provides a powerful theoretical framework for better understanding and interpreting the meaning of the movie posters. In this paper, based on the multimodal discourse analysis theory, the poster of the film ＂Gone with the Wind＂ as the research object, from reappearance, interactive significance, form three aspects to discuss, such as image, color, language of movie posters mode how to work together, passing information, attract the attention of the audience.