新媒体视域下群众工作能力提升研究

Research on Improving the Working Ability of the Masses in the view of New Media

新媒体时代,舆论传播特点呈现出全时、全域、全互动、非中心化、去议程设置等特点,这不仅导致了舆论传播格局发生变化,同时也对群众思维方式、社会生态变迁、政治改革进程等多方面产生了影响,从而使党群工作开展的环境发生了很大变化。在这种情况下,就要求党员领导干部适应新媒体时代的变化,提高运用新媒体开展群众工作的能力。

In the new media era,public opinion dissemination shows the characteristics including full time,global scope,full interaction,decentralization and agenda setting. This not only leads to changes in the pattern of public opinion dissemination,but also affects the way of thinking of the masses,the society ecological changes and the process of political reform. Therefore,the environment for the work of the party and the masses has undergone great changes. Under such circumstances,Party members and leading cadres are required to adapt to the changes in the new media era and enhance the ability to use the new media to carry out the work of the masses.