精准扶贫背景下中国农村电商发展的机遇与挑战

The Opportunities and Challenges of Rural E-commerce Development in China under the Background of Precise Poverty Alleviation

农村电子商务具有市场前景广阔、条件渐趋成熟和政府大力扶持的良好发展机遇,同时也面临着人才缺乏、基础设施不健全、运营成本居高不下和同质化竞争严重的挑战。为推动农村电商健康快速发展,相关主体应推进农村电商品牌化、差异化营销;发挥基层政府和相关社会组织的作用;加强人才体系建设;完善农村基础设施。

The rural e-commerce has good development opportunities of bright market prospect,gradually matured conditions and strong support of the government currently,but simultaneously faces challenges of lacking talent,the imperfect infrastructure,stubbornly high operating costs and serious homogeneous competition.In order to promote the healthy and rapid development of rural e-commerce,it was suggested that the related subjects should promote the brand and differentiated marketing,to exert the role of the grass-root government and relevant social organizations,to strengthen the construction of talent system and improve the rural infrastructure.