跨境电商背景下中小企业商业模式转型创新研究

Research on Middle and Small-sized Enterprises' Business Model Transformation and Innovation under the Background of Cross-border ECommerce

在跨境电子商务背景下,传统产业中小企业面临着商业新业态、技术创新与价值创造过程不断变化的冲击,以生产制造为中心的传统思维方式不再适应新的商业规则。中小企业需要转型,可依托互联网对目标市场重新定位,商业模式转型和创新将成为中小企业转型升级的有效途径。

Under the background of cross-border E-Commerce, traditional middle and small-sized enterprises are confronted with impacts from new business formats, technological innovation and constant changes in value-creat-ing process. Production-manufacturing-centered traditional thinking mode longer adapts to new business rules. Based on the background and motivation of middle and small-sized enterprises＇ business model transformation, the article comes up with approaches to middle and small-sized enterprises＇ business model transformation and makes a further discussion on the innovative thinking of middle and small-sized enterprises＇ business model in an effort to provide reference for transformation and upgrading of middle and small-sized enterprises＇ business model.