浅谈广西本土文化元素在茶产业品牌中的应用

Discussion on Application of Guangxi Local Cultural Elements to Brands of Tea Industry

广西有着丰富独特的民族人文及地理资源,孕育出了众多具有独特个性的广西视觉元素,可以通过符号陈列与展示、提炼与转化、衍生与重构、创新与再现、故事叙述与还原等手法,进行挖掘与开发。结合广西茶产业发展差异化、品牌化的需求,可以塑造出独特文化个性的茶叶品牌视觉体系,促进广西茶产业的发展。

Guangxi,with abundant and unique ethnic humanistic and geographical conditions, has created a lot of Guangxi visual elements featuring a unique individuality. Guangxi local elements have been developed and explored through such techniques of tokens display and exhibition, refinement and transform, derivation and recon-struction ,innovation and representation, stories narration and revivification, and combining with demands of differentiation and branding of tea industry of Guangxi, a visual system for tea brands with unique cultural indi-viduality may be created and thus promote development of tea industry in Guangxi.