新常态下乡村文化旅游产品供给侧改革研究

Research on the Supply-Side Structure Reform of Rural Cultural Tourism Products under the New Normal

新常态下的供给侧结构性改革是中国目前及未来一段时期经济发展的战略思想,在这一战略背景下,乡村文化旅游产业面临实现从需求侧拉动到供给侧发力建构新型动力机制的重大转变,创新乡村文化旅游产品有效供给体系和供给业态、调整乡村文化旅游产品结构、培育乡村文化旅游产品品牌是供给侧改革要解决的重要问题。文化资源学和文化空间生产的理论和研究方法为我们提供了一个很好的研究视角,从资源和空间生产的逻辑得出乡村文化旅游产品供给侧改革的实现路径,对于推动乡村文化旅游产品供给侧改革及实现供给市场可持续发展具有理论和实践指导意义。

The supply-side structure reform is the strategic thinking for China＇s current and future economic development. Under the background of this strategy,rural cultural tourism industry is facing the transition from relying on the demand side to constructing a new dynamic mechanism from the supply side. How to create an innovative and effective supply system and supply formats,to refine the rural culture space production,and to cultivate rural tourism product brands have become urgent problems waiting to be solved. This essay suggests that the study of cultural resources,cultural space production and its research methods provides us with a good research perspective. The reform path generated from the resources and the space production logic of rural cultural tourism products supply font can instruct the promotion of rural cultural tourism products supply side reform and realize the sustainable development of supply market both theoretically and practically.