摘要
传统媒体与新媒体融合成为新闻传播界关注焦点。本文以媒介融合为背景来分析地市级传统新闻广播的优势、劣势、机遇、威胁,从"新闻-门户-网站"三合一平台建设的视角提出发展思路,明确新闻微播平台服务于党的宣传事业、服务于政府、服务于社会的责任与定位,三者相互依存相互促进,为巩固地市级新闻广播主流舆论阵地提供有益借鉴。
The integration of traditional media and new media has become the focus of the media. Based on the background of media convergence,this paper analyzes the advantages,disadvantages,opportunities of municipal news broadcasting,puts forward development ideas from ＂news portal website＂three in one platform construction perspective,makes clear the responsibility and position that news micro broadcast platform should provide service for the Party＇s propaganda,for government and for the society,which three are integrated with each other. This paper is in expectation to provide helpful references for strengthening the mainstream media positions of news broadcasting.
出处
《内蒙古财经大学学报》
2017年第6期64-67,共4页
Journal of Inner Mongolia University of Finance and Economics
基金
2015-2016年度福建省委宣传部课题"媒介融合时代地市级新闻广播发展趋势研究"
关键词
媒介融合
新闻广播
平台建设
研究
Media convergence
news broadcasting
platform construction
research
