模因论视角下旅游文本翻译研究——以杭州为例

A Study of Translation of Tourist Texts from the Perspective of Memetics——Take Hangzhou as an example

旅游文本在景区文化模因的传播过程中起到了"介质"的作用。本文从模因"感染"传播的角度探讨了在进行旅游文本翻译时归化法或异化法的选择依据,并且以杭州景区为例分别论述了不同类型景区旅游文本翻译的策略选择。

Tourism texts work as the medium for the spread of cultural memes contained in scenic areas. This paper discusses the selection basis of the choice between domesticating and foreignizing from the perspective of meme infection,and takes Hangzhou scenic areas as examples to discourse the translation strategies when dealing with tourism texts of various types of scenic areas.