基于小长假的哈尔滨城郊短途游发展对策研究

2000年初步形成的旅游黄金周成为中国旅游业走向繁荣的重大转折点,2007年第三次休假制度改革形成的五个小长假进一步激活了国内短途旅游市场。面对哈尔滨短途旅游市场需求与日俱增的现状,发展短途旅游已刻不容缓。通过对哈尔滨短途旅游市场特点和面临挑战的总结,提出了发展哈尔滨短途旅游市场的对策建议:政府主导发展短途游,完善基础设施建设,拓展在线短途旅游市场,注入高铁新动力。

The golden week of tourism formed in 2000 has become a major turning point for China＇ s tourism industry to flour- ish. The five small vacations formed in the third vacation system reform in 2007 have further activated the domestic short dis- tance tourism market. Faced with the growing demand for short distance travel market in Harbin, the development of short dis- tance travel has become imperative. Throngh summarizing Harbin excursion market characteristics and challenges, this paper puts forward some suggestions for developing Harbin tourism market development ：~ short excursions led government, improving infrastructure, expanding the online short travel market high -speed rail power.