中国游客境外享有中文服务情况调查

An Investigation into Chinese-language-based Service for Chinese Tourists outside China's Mainland

目前中国的境外旅游人数呈井喷式增长,境外旅游消费已占世界第一,但中国游客却面临着一个少有系统中文(汉语)服务的尴尬境地。世界旅游服务有必要基于陌生人假设和多元文化互动假设,来建构一个真诚热情、指引性强、互动性好的中文版旅游标识和解说系统,让更多的中国游客得到应有的尊重,享受应有的权利。

At present,the number of outbound tourists in China is growing quickly,and the overseas tourism consumption has accounted for the first in the world,but China tourists are facing an embarrassing situation for the lack of Chinese-language-based service system. It is necessary for the world tourism services to construct a sincere,enthusiastic,efficient Chinese-language-based sign and guiding system to ensure a respectful service that the Chinese tourists deserve.