保险专业新生选择保险专业影响因素的实证分析

The Impact Factors of New Students Selecting Insurance Department in Wu Yi University

在学生自主意识增强的年代,新生基本素质与意识也会影响选填专业决定。因此,认识并分析保险专业新生成为当前开办保险专业的要务。问卷以2 0 1 6级武夷学院保险专业新生为调查对象,通过分析发现新生个人特征与学校引致显著影响学生选填决策,因此,要凝聚社会合力,全面提升公众保险意识;规范行业发展,提升保险行业的社会形象;发挥高等教育的影响力和辐射力,全面提升年轻一代的保险理念。

In the age of students＇ self-consciousness, the student self-consciousness will significantly affect the decision on studying in insurance department. Hence, understanding new students＇ background is important for insurance departments. In this study, the questionnaires by the visitors are insurance department new students in WUYI University. The findings show that the characteristics of new students and school＇s inducement actions significantly affect student＇s choice.