新时期音乐经济的市场需求与发展策略

Market Demand and Development Strategy of Music-economics in the New Period

音乐经济是音乐与经济的结合,存在着音乐和经济的双重属性。音乐经济的根本是音乐商品在新时期的社会经济发展态势下,产生了巨大的经济效益和社会效益。新时期音乐经济的运行要素,主要涵盖音乐流通、消费和市场三大环节,三者在音乐商品产生的基础上,促进音乐的流通和消费,构建整体音乐市场。新时期音乐经济的市场需求与发展策略研究,需要全方位考量新时期音乐经济的发展形态,正视音乐经济运营的每一个环节,开发音乐经济的社会效益,最终构建符合新时期音乐经济的发展策略。

Music-economics,is the combination of music and economics. It has two attributes,music and economics. The musical product is the essence of this field. It brings tremendous economical and social benefits in the new developing period of time. The operating factors of the music-economics mainly cover three segments,circulation,consumption and market. Based on the musical product,the three segments build the entire musical market,and promote circulation and consumption of music. The research of the market demand and development strategy of music-economics in the new period needs to consider the developing form in all aspects of music-economics. Every segment of music-economical operation needs to be taken into consideration. To develop the social benefits of the music-economics,and to make the suitable strategies for the development of music-economics.