新媒体形势下创新开放教育招生宣传的几点思考

Thinking of Publicity Mode of Open Education Enrollment under New Media Situation

随着社会发展需求和普通教育发展规模的不断扩大,开放教育生源逐渐萎缩,招生人数逐年下降。招生宣传是招生工作中的重要环节,传统的宣传方式已经不能满足新媒体时代的发展需求,只有通过创新宣传方式,不断改进完善,才能更好地完成招生工作。本文通过对我校2014年-2016年开放教育的招生总量、学会年龄分布和教学点宣传方式现状及存在问题进行分析,阐述新媒体形势下创新招生宣传可采取的措施。

With the development of social development and the expansion of the scale of general education, the number of students in open education is gradually shrinking, and the number of students is decreasing year by year. Propaganda is an important link in the enrollment, the traditional way of publicity has been unable to meet the development needs of the new media era, only through innovative publicity, continuous improvement, we can better complete the enrollment work. Through the analysis of the current situation of enrollment, the age distribution of students, the methods and existing problems of open education from 2014 - 2016, we can expound the measures that can be taken in the process of new media recruitment.