浅析商务英语课程多模态话语应用的主导因素

On the Dominant Factors Influencing the Application of Multimodal Discourse in Business English Courses

多模态话语应用对商务英语课程教学有促进作用,话语应用过程受诸多主导因素影响。基于对商务英语课程多模态话语应用的主导因素的实证与分析,包括以语言文化为主的外部主导因素和话语模式为主的内部主导因素,提出商务英语教学改革相应建议。

The application of multimodal discourse in Business English Courses has positive impact on the achievement of satisfactory education outcome, while the implementation process is impacted by a variety of dominant factors. According to the research and analysis on the application of muhimodal discourse in Business English Courses, mainly including the external dominant factors of language and culture and the internal ones of discourse modes, this paper provides suggestions on the teaching reform of Business English Courses accordingly.