SWOT工具下的地方绿茶品牌营销策略——以乳山绿茶为例

Marketing Strategy of Regional Green Tea Brand Based on SWOT Tool——A Case Study of Rushan Green Tea

运用SWOT分析工具,对乳山绿茶自身的优势、劣势以及外部环境带来的机会、威胁进行分析,为乳山绿茶企业的发展提供相关建议,以实现地区茶叶经济的提高。

By using SWOT tool , the advantages,disadvantages and the external environment opportuni t ies,threats for Rushan Green Tea wereanalyzed. According to the results, some suggestions were provided for the development of Rushan Green Tea enterprisal tea economy increase.