面向能力提升的电子商务案例分析(双语)课程建设探索

Ability enhancement oriented Electronic Commerce Case Analysis(bilingual) course construction

为了提高电子商务专业教学质量,提升电子商务专业学生的综合能力和素质,适应电子商务国际化的不断需求,开设双语教学课程变得非常必要。开展《电子商务案例分析(双语)》课程建设,以提升学生的综合实践能力为导向,探索了该课程实施双语教学模式,包括教材确定模式,教学过程模式和教学效果考核模式,教学过程中采纳了双语教学和案例分析教学方法。从课程建设的效果来看,提升了学生的英语运用能力,提高了学生学习的积极性和主动性,培育了学生的团队合作意识和能力,锻炼了学生分析和处理实际问题的能力,培养了学生的综合素质与能力。最后,从英文教材建设,专业词汇建设,双语课程设置,师资水平建设和学生英语提升方面总结了课程教学体会,希望对电子商务其他课程的双语建设提供一定参考和借鉴。

In order to improve the teaching quality of electronic commerce major promote electronic commerce students′ com？prehensive ability and meet the needs of electronic commerce internationalization it is very necessary and important to carry out bi？lingual teaching courses in universities. This paper carried out the course construction of Electronic Commerce Case Analysis bilin？gual with orientation of enhancing students′ comprehensive practical ability and investigated the bilingual teaching mode includingtextbook choosing mode teaching process mode and teaching effect assessment mode. During the teaching process bilingual teachingand case analysis teaching are adopted and cooperated with each other. From the analysis of course construction effects it can befound that bilingual teaching promotes the ability of English using skills improves the study enthusiasm and initiative fosters theteamwork awareness and cooperation trains the ability of analyzing and handing problems and develops students′ comprehensivequality and ability. Finally this paper summarized the teaching experience from several aspects including English textbook construc？tion professional vocabulary construction bilingual course choosing teachers′ professional level construction and students′ Englishimproving and so on. The research results can provide some useful references for bilingual construction of other courses of electroniccommerce major.