农户技术采纳的一个关键影响因素:技术扩散模式

A Key Influence Factors of Farmers' Technology Adoption: Technology Diffusion Model

分析农业技术扩散模式影响农户技术采纳行为的作用机理并进行实证检验,得出农业技术扩散模式能够影响技术剩余,从而为农户提供不同程度的技术采纳激励并决定其行为。以生猪良种技术为例,与市场交易模式相比,社会网络、合作组织和生产合同3种技术扩散模式均能够直接或间接降低农户的技术生产和交易成本,由此成为促进农户采纳生猪良种技术的有效模式,该结论可为实证研究证实。因此,在促进农业技术采纳时,应结合技术属性选择适宜模式,并将能否提升技术收益、降低农户的技术生产和交易成本作为评价依据。

This paper analyzed the impact mechanism of agricultural technology diffusion model to farmers＇ technology adoption behavior and thenempirically test.The conclusions areas follows： the agricultural technology diffusion models affect the levels of technology adoption. Taking breeding pig as an example, compared with the pure market transaction mode, social network, cooperation organization and production contract can directly or indirectly reduce the farmer＇s costs and then promote farmers to adopt more breeding pigs. The policy implications are as follows： combining the technical attributes to choose effective mode is important to promote agricultural technology adoption, and should regard technology benefits, production and transaction costs as the evaluation basis.