县域电子商务发展定位研究——以R县为例

Research on the Development Orientation of County E-commerce:A Case Study of R County

运用扎根理论,通过编码方式分析R县域电子商务定位情况,分别从政府和企业的视角识别出县域电子商务定位的核心要素,建立一套系统的县域电子商务定位框架,为县域政府相关人员和企业提供关于电子商务发展的可靠建议。

This paper uses the Grounded Theory to analyze the location of county e-commerce in P. county by coding theory. It identifies the core elements of county e-cormnerce location from the perspective of government and enterprise, and establishes a systematic e-commerce location framework, which provides reliable recommendations about the development of e-commerce for county government and enterprises.