宁夏赴阿拉伯国家出境商务旅游影响因素及机理研究

RESEARCH ON INFLUENCING FACTORS AND MECHANISM OF OUTBOUND BUSINESS TOURISTS FROM NINGXIA TO ARAB COUNTRIES

以宁夏赴阿拉伯国家商务游客为研究对象,通过问卷调查获取相关数据信息,采用主成分分析方法和地理探测器分析方法,对商务旅游的影响因素及机理进行了研究,结果发现:(1)宁夏赴阿出境商务游客呈现出高学历、高收入、高回访率的"三高"特征。(2)按影响因子解释力由大到小依次为:增加贸易量>收集产品信息>广告效应>商贸信息传播>文化交流>旅游购物。商贸活动是赴阿商务旅游的启动因素,其中"增加贸易量"是其最主要的影响因素,文化交流因子影响力较弱,但在赴阿商务旅游与贸易活动中作用独特。(3)各影响因素之间的互动影响,形成了赴阿商务旅游影响机理:"商贸目的激发商务旅游—形成商贸订单和合作关系—提升贸易额—推动信息传播—产生广告效应—促进文化交流—构建了人际关系—产生了新的商机—引发更大规模的旅游和贸易活动"。

Tourism flows and trade flows are the main forms of cross-border inter-district contact. The interaction between tourism and trade is a new interdisciplinary study both in economic geography and tourism geography in recent years. With the proposal of ＂the Belt and Road＂ initiative, China and Arab countries have more and more economic ties and exchanges, meanwhile the trade and investment activities are more fre-quent. The China-Arab States Expo, which was successfully held in Ningxia, is a strategic pivot point for the economic belt of China＇s Silk Road. Important platforms such as China-Arab exposition would enhance the silk road economic belt along the Arab and Muslim world on economic and trade cooperation, which can help to build the new platform for bilateral economic and tourism cooperation, attract the domestic and for- eign enterprises and businessmen attending exhibition, lead to the inbound and outbound tourism development of China and Arab countries, open up the process of building up the closer ties between the business travel and trade. Therefore, this paper uses the method of principal component analysis and attempts to introduce the method of geo-detector analysis to assist in the formation of influence factors in the form of random access questionnaires for non-business visitors in Ningxia. The results show that： 1）from the characteristics of the sample, the participating outbound business visitors are more likely to be those who are highly educated, with high income and high return rate of the ＂three high＂ features. 2）trade activities is the primary driv- ing force for business travelers to leave for Arab countries. 3）factor detection shows that the influencing factors of business tourism are arranged in order from large to small： increase trade factor〉product information factor〉exotic cultural factor〉information dissemination factor〉cultural exchange factor〉tourism shopping factor.